Why Custom App Development is the Right Choice?

custom mobile app development

Mobile apps have already become synonymous with digital footprint for many brands, irrespective of niches and sizes. As for users, apps represent equally fun and IOU’s business. No wonder the evolution of app development has given rise to some shortcuts to fulfill the aspirations of many app developers to create an app in the least time and with the least investment.

Such no-fuss app development options range from no-code app builders to low-code development tools to clone app development to using many ready-to-use components and widgets to shape the user interface and user experience. But the shelf-life of all such apps is pretty low, and they make up the undiscoverable fillers in leading app stores.

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In complete contrast to such so-called easy and no-fuss options, custom app development is still the best bet for the most ambitious, successful, and leading app projects. What makes custom app development so irreplaceable as a choice for app projects worldwide? Let’s try to find out.

No-Code App Development Can Only be Casual Fun

However promising and lucrative the prospect of building an app without coding sounds, it is still just a casual approach to app development. Several good app builder options allow you to make an app with simple drag and drop options, just like the blocks of a lego game. But the result is far from satisfactory in comparison to the high expectations of app users now.

Let’s cut it short. You can build all the standard features of a regular app by using these app builders, and it can even offer a smooth-running experience to your target audience. But the core value of giving something distinct to the users that make them align with your app will still be missing. Yes, no-code development, however precise a user journey it delivers, will lack unique and distinct attributes of a brand. It will most notably have terrible scalability issues when the user volume grows.

Hybrid Development Offers an Outdated Experience

Another popular development approach that runs in parallel to custom development is hybrid development. It is basically about building one app that can run across all platforms. Don’t confuse it with cross-platform development, as it has nothing to do with native UI components, but cross-platform apps, despite reusing code, rely a lot on native UI components.

Hybrid apps with a “one size fit all” approach mess with the platform-specific user experience and create a common and dull look and feel. Since people expect a more organic user experience that perfectly matches their respective devices’ aesthetics and interactive attributes, hybrid apps always fall way behind native apps in terms of user satisfaction and patronage.

Clone Apps are Like Funny Mimic Art

Last but not least, all failed antitheses of custom development are building a clone app modeled after any of your favorite or competitor apps. A cloned app like that is generally devoid of all originality except the name and logo.

A clone of Netflix or a clone of Dropbox can only make a resounding gesture to showcase the success of the original ones. Hence, they have just no value except delivering some learning experience to developers. The problem is that most leading apps now have strong safeguards against reverse engineering techniques, so anyone cannot get hold of their source code and make clones.

What is Custom Development?

Let’s now spill the bins of custom development. Custom app development refers to a highly specialized and domain-specific approach to building an app from scratch by considering all the essential project requirements, including expected user journey, business and monetization goals, target audience, target platforms, competitive curve, development life cycle, etc.

With custom development, you decide, evaluate, execute and deploy the whole app project from scratch with a consistent focus on developing a fully unique app that stands apart from the competition in design, feature set, and user experience. Custom app development involves a lot of effort and a higher concentration of resources but all these worth the benefits custom apps deliver. Let’s have a brief sweeping look at these awesome benefits.

You can Create Something Truly Unique

Custom app development allows you to build something unique that can take the world by storm and become a phenomenon by its appearance. In recent memory, immersive AR games like Pokémon Go or unique taxi aggregator service apps like Uber can serve as examples of such phenomenal successes. With a unique concept executed with befitting perfection, you can create a history that belittles financial success.

Creating a Level-playing Field

In recent times, several small businesses and startup apps, simply because of their unique user experience, have just emerged as competitors to large and globally acclaimed apps. Well, just a unique and captivating user experience can make an app equal to the digital success of very large brands within the same niche. This is where the power of custom development plays a significant role.

Retention and Conversion Go Hand in Hand

It is already proven that the vast majority of apps across the app marketplaces are just dumped into oblivion after the first month of downloading. This is a pretty obvious outcome for millions of apps that look phony, too commonplace, or simply creepy. App development is equally a science and art; without mastering them, competition can only swallow any app. Because of its meticulous approach to everything, custom development retains users longer, resulting in higher acquisition and business conversion months after month.

Wrapping up

You do not need to go all out for native development for custom app building. You can still reuse the maximum code across platforms and deliver a native UI and user experience by simply adhering to a cross-platform development approach. Many leading apps offering highly customized features and designs are built with a reusable codebase for iOS and Android.


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