Surely you’re wondering what you should do to make 2022 the year of your ultimate success… Yes, we thought the same about 2015 and that’s how it went for us. But we’re sure that the next one will be much better. Why? There is no reason to.
Now, sit down, pour yourself a glass of your best wine, and pay close attention.
A few days before the end of the year, the holidays are approaching, the entertainment, lots of food, gaining weight, hangover and back to work. And it is that all good things come to an end, but also the bad. Do you want to know how to face all this that is coming and start next year on the right foot?
That’s why you can’t miss our compendium of trends for the coming year and thus you will start knowing everything you need for your next campaigns.
And this the the world of digital marketing trends change and evolve constantly, so sometimes it is difficult to keep up with them. Of course, it is not to worry, because here we will show you everything you must take into account to be able to implement strategies that will make you someone efficient, creative, handsome and definitely innovative! In short, here we will give you the definitive manual to be successful in everything you do during 2022.Don’t be caught off guard.Let’s go for it.
New digital marketing trends
If we can attribute something positive to the pandemic, it is that new technologies and the internet were key elements in connecting thousands of people who were confined around the world. Of course, this helped revive business thanks to marketing strategies that evolved, perhaps by force, but that adapted to this sudden change.
It is for this reason that today we are going to teach you the new trends in digital marketing so that 2022 does not surprise you and you can design your strategies for the future.
Digital Marketing Trends
If we talk about one of the fundamental aspects when it comes to being successful in online commerce, it is social networks. As we already mentioned in a previous article, as hard as it sounds, if you are not inside the network, you do not exist.
And the evolution here is much faster, so you must always be aware of the changes and also be able to adapt to them.
Well, without saying more, we now tell you about the new social media marketing trends for this 2022 that is getting closer:
As we anticipated, the covid had a strong impact in terms of business, since at the time of confinement, businesses stopped selling and had to find alternatives to avoid closing.
We have been immersed in the Consumer Era for some time, where they are the ones who define the brand, since we respond to their needs and demands. But the pandemic accelerated this process and in the coming years this will become more and more entrenched.
During 2020 and 2021, social platforms have become a great asset for advertisers to reach their audience in a more direct and personal way.
How? Thanks to the internet that collects billions of data about consumers. And that, today is a gold mine, because we can get to know them better, especially their needs.
As digital advertising is growing more and more, this leads to a huge increase in ads on the internet, and therefore, users resort to ad blockers to avoid them.
Yes, the reality is that this can be a difficulty, but there are other alternatives, such as influencer marketing (which we will explain shortly) that can be of great help.
Today, most consumers trust other consumers before buying a product, so they turn to influencers to see what they use, how they use it and try, even in their imagination, to be a “true youtuber”
Here you have to pay close attention, since this type of marketing has grown a lot in recent times, and it will grow more. With increased regulation and accountability, more and more brands are using this strategy.
Thanks to Covid, influencers have increased their number of followers a lot, so they have larger and more competitive audiences. For this reason, it is that a large part of the users take into account their recommendations and their tastes, before buying.
Undoubtedly, this social network is one of the most important when it comes to advertising. In addition to being an economic channel to advertise, it offers follow-up and tracking at the moment, which is a great advantage when selling on social networks.
And in the wake of the growth in Instagram influencers, more and more marketers are planning to shell out more money on them than any other market.
What this social network plans is that absolutely all the elements of the publications can be purchased or that they can guide the discovery of products. To that end, it is working on object tools, on still images and videos, to facilitate exactly that.
Soon, Instagram will give users the option to open the app to their latest Stories or Reels, as opposed to the traditional image and video post feed.
Facebook is one of the first social networks to emerge and is still at the top in terms of the number of active users and the advertising tools it offers.
Day by day we can see that there are fewer young people, as they migrate to more current networks, but there are more markets and tools to sell.
One of the key aspects of this social network is that in-stream purchases have become a fundamental element for Facebook, so by 2022 it is expected to expand this with more posts that can be purchased.
Another point to note is that in the coming year, the app will take steps in terms of digital identity and building a bridge to its Facebook profile and virtual reality/metaverse presence.
Facebook is working to build systems to help brands keep ads effective, so it will continually push advertisers to run longer campaigns and be patient.
Despite being one of the celebrity social networks, Twitter in 2020 surpassed one billion users, making it the most popular social network after Instagram (and excluding platforms).
Twitter is currently gaining ground among younger generations thanks to a new intervention. Twitter Invites them to express their creativity when applying for jobs. Of course, the success of this social network is driven by the users themselves, and as a company, to obtain better long-term results, you have to listen to your customers.
Although LinkedIn can go a bit unnoticed, in recent times it is taking more practical steps in terms of technology, since it has new options that allow users to make Stories, Pages, Invites etc.
It also has new visualization tools, which align with the growing trend of displaying in the application. With this, the social network seeks to take advantage of the growing change of mobile jobs.
Another trend is the LinkedIn trending job tools, as they came together to prevent misinformation and make the app a trusted source again.
SEO Trends 2022
Now that we have shown you the most important social media, it is the turn of SEO trends for this 2022. Yes, another of the most important strategies in the world of digital marketing. In SEO, there certainly there but efforts needed, which need Experience, Authority and Reliability. Although they are similar concepts, each one is evaluated independently.
Now, the effort is a metric that is used to verify the knowledge of a subject, either by an author or by a specific company. It is used by Google to give authority to a website or blog.
The Experience is evaluated on the content, not the website. That is why Google validates by having the author of the note, who is an expert in the field.
The Authority has to do with the reputation, the links, the years in the network, if it has experts or influencers in the industry, since when users see another website or another individual as a source of content, it will be better considered.
As for trust, as its word indicates, it is related to transparency, legitimacy, security and precision that we present on our website. For this reason, the content must be of high quality, updated and real.
User Experience (UX)
Nowadays, the user experience is gaining more and more value and importance. It relates to how the user navigates our content. This experience encompasses areas of website design, functionality, and navigation.
Has it happened to you to enter an App or website and not know how to move? Or that it redirects you and does not take you where you want? Yes, it can be very frustrating. You probably won’t try it again and, in fact, you may be looking for something simpler.
For this reason, it is essential to have a good UX design, since a user who does not achieve a good experience is a lost user.