Marketing has evolved over the years. In the wake of social media influence, there is a new form of marketing called “influencer marketing.” Influencers, or social media creators, enjoy a range of audiences, making it easier for brands and businesses to market their products and services. If you are an author who is looking to get your book marketed, influencer marketing is a great way to achieve your goals.
Influencer marketing is a great way to increase engagement, drive practical results, and get real-time data. However, like with any marketing strategy, you need to be careful with its approach. To create a successful influencer marketing strategy, you must be mindful of a few things before executing the strategy in question. If you are here to learn about how to create a successful influencer marketing campaign, you have come to the right place. In this article, we are going to be discussing the top 10 tips that will ensure influencer marketing success. Let’s do it step by step.
Set Your Goals
First of all, whether it is digital marketing, traditional marketing, or influencer marketing, you need to set your goals and expectations. As a brand, you need to ask yourself a few questions. What are you trying to achieve? Are you looking for brand awareness? Or maybe you are looking to boost your sales?
Whatever the objective of your influencer marketing may be, it will help you measure the success of your campaign. Depending on the nature of your product or services, you must define the right audience. Moreover, you have to make sure the influencers you approach do have the audience you are looking to market your product or service.
Be Straight With Influencer Marketing
Next up is to approach the influencers. However, you need to be careful of the strategy. Since you are the one with the marketing strategy, you need to ensure that the influencer understands how you want your products or services to market.
Make sure to create an influencer contract with all the dos and donts of campaign requirements and all the necessary information regarding your brand and its products and services. Allow influencers to be creative. However, let them know the clear message of your marketing goals.
Make A Clear & Concise Pitch
When approaching influencers, you want to make sure you keep it simple and clear. Introduce your brand and its product in its essence, and be clear about the goals and objectives of your marketing. There will be a number of brands approaching the influencer you are approaching, so you need to make it count.
Tell them why you think the partnership (between you and the influencer) benefits both parties. Doing this will chart a clear picture for the influencer and help them understand the pros of working with you. And, as a last resort, a little buttering will act as a cherry on top.
Suggest Writing Angles
There is a reason why the influencer you are pitching to enjoys a massive audience. To put it simply, they are good at what they do. They know how to engage an audience, and this is why they have the position that they have online.
However, you have to make sure you provide them with writing angles for your products or services marketing. Include creative suggestions in your influencer contract. It will help them to have a decent idea of what you are looking for. They may take your suggestion and build around it, which will be a win-win situation for all.
Diversify Your Influencer Marketing
Your main goal as a brand is to reach audiences, whether for brand awareness or for potential leads. To ensure that, you must diversify your approach. Partner with a number of different influencers that hold a credible position in the online world. Based on your target audience, vet different influencers and pick the ones that best fit your brand equity.
Analyze Influencer Marketing
At the end of the day, you want to run successful campaigns. A great way to measure that is by analyzing the influencers you have worked with. Understand what type of strategy works for your brand.
When you work with multiple influencers and content creators, it will help you measure the success of your campaign for future reference. Know what type of content works for your brand and how audiences are reacting to that particular strategized content.
Hold Digital Events
If there is one thing an audience appreciates is live feedback. As a brand, hold live digital events where you can engage your target audience in real-time. You can also get influencers to do that for you, which will garner a great response for your products or services. Holding digital events will allow you to build trust and transparency, something that most startups struggle to grapple with.
Multiple Social Media Platforms
Another important thing to focus on is that there are multiple platforms with multiple content creators. As a brand, you must diversify your approach and include as many social media platforms as possible. There are content creators who excel on Facebook, many excel on Instagram, and we haven’t touched on YouTubers or streaming influencers.
These are all areas where you can apply your influencer marketing strategies. However, it is important to remember that you have to create different strategies for each social media platform.
Let Influencers Be Creative
Influencers know their audience. They know what works and what doesn’t. You can’t restrict their freedom for your brand’s own sake. You have to let the influencers’ creativity flow. Since they are the one that understands their audience the most, they will come up with strategies that best work for themselves and for your brand’s products and services.
CTAs (Call to Action)
Lastly, let the influencers you are partnering with know what you want to achieve. As discussed above, you have to be clear on your marketing objectives. If you are an agency offering self-publishing services, you would want to include a relevant CTA. Whether you want brand awareness, engagement, or sales, let your influencer know so that they include the relevant CTA in the end for your brand.