When it comes to hosting engaging events for your audience, you can’t be predictable; you need to keep up with all the latest trends and ideas.
We have created this guide with some brilliant tips and ideas to ensure you keep hosting rocking events with high audience engagement. So, without further adieu, let’s get straight into those tips & ideas! But, first, let’s understand what event engagement is.
Explanation: Event Engagement
The ability of an event to hold the attention of its audience and inspire complete participation from event attendees is referred to as event engagement, also known as audience engagement. Engaging events are compelling; they attract and hold the audience’s attention.
Tips & Ideas To Engage Audience
We have all tips and ideas in chronological order from the start and close of the event. So, let’s have a look at them in a stepwise manner.
A. Before An Event
1. Start Early Registrations
Prepare for the event and promote registration. Make a detailed outline of the entire registration process. Planners should know when registration will open, how long, and how many available tickets or slots. Have special registration offers, such as an early bird registration period. Establish a plan that specifies the length and scope of each campaign to ensure a seamless registration process.
2. Use A Countdown
As the event’s registration deadline approaches, create a non-intrusive social media countdown timer or email campaign. Fear of missing out, or FOMO, is a powerful consumer motivator. Create marketing content that highlights the event’s significant advantages for attendees.
3. Room Design Matters!
The cornerstone of meeting planning is designing and diagramming a room. You can assure maximum audience involvement and interaction by intelligently structuring the room.
You are framing their ability to make better decisions, connect with your programming, and recall their learning knowledge. In addition, practically situating participants in a seat and at a table promotes their cognitive engagement.
B. During An Event
1. Display A Social Wall
If we’re going by the latest trends, there is nothing better than a social wall. Social walls have garnered much praise recently with the benefits it serves at various marketing touchpoints, let alone events.
But before moving ahead let’s understand what is a social wall? A social wall is a unique real-time representation of user-generated content created on various social media platforms such as Twitter, Facebook, Instagram, Pinterest, LinkedIn, and YouTube on digital screens across the events.
Engaging the audience through social media walls becomes relatively easy. Since social media posts from an event’s audience run in real-time on digital screens, it motivates the other audience to post on social media in a bid to come on the social wall. This boosts the overall audience engagement of the event.
Mobile apps are an excellent way to track networking at your events. For example, your event mobile app may track the number of attendees who use services like in-app messaging and one-to-one matchmaking.
It’s no secret that networking is a high priority for event attendees. They want to leave having made several valuable connections. Knowing the total number of connections made at your event will help prospective attendees see why your event is worth attending. This part is done by demonstrating how ready your audience is to network.
3. Videos Are The Real Deal!
It’s no secret that video is a highly effective marketing medium. Organizations that use video get 41% more search traffic than those that don’t. Video is a tremendously engaging tool that helps establish a more personal connection to your event.
Whether providing your attendees with a behind-the-scenes look at preparation for next year’s event or an interview with your intriguing keynote speaker for the next, live streaming is also quite popular since it allows you to interact with your viewers in real-time.
4. Discounts And Offers Go A Long Way!
Get your attendees’ attention by offering a variety of contexts in which they can win registration and lodging discounts, VIP status, invites to special events, and other benefits. Make these contests interactive and feedback-driven to get the most out of their participation.
Attendees might, for example, enter to win by completing brief surveys, responding to Twitter polls, following their social media accounts, uploading images, and so on.
C. After The Event
1. Thank The Audience And Ask About Their Experience
After the event, send thank you notes to all guests. A simple email or thank-you message from the event personnel can make attendees feel valued and appreciated, leaving a lasting impression.
Inquire about the results of a follow-up survey. Keep it brief and sweet, but make sure you ask good questions. For example, inquire about participants’ favorite and least favorite aspects of the event and what they would want to see included in future events.
Use the input from their post-event survey to demonstrate your commitment to continuous development and to make future events even better.
By following this guide that contains brilliant pre, during, and post-event ideas, you can create a memorable event that will live in the memories of your audience for years to come. Implement them just as mentioned and see your event achieve all your objectives. Wish you luck!