There are nine digital marketing tools that are completely free that might help your online campaigns.

ppc in digital marketing

You want to take your company to the next level, but you can’t seem to discover any free digital marketing tools, what gives? If that’s the case, have a look at the tools for website promotion, reporting, monitoring, and research I’ve included below; they’ve proven useful to me in the course of my work with various online initiatives.


Of course, there are dozens of digital marketing tools available; but, the list I’ve provided here is for some of the most well-known and efficient tools, and I’m certain that you will profit immensely from using them. Here goes:



1. Mail chimp


You will not find a better free digital marketing tool than this one, particularly if you are interested in email marketing. It offers a free basic edition that comes equipped with all of the tools essential for successfully managing email marketing campaigns and separating subscribers into various lists.


  1. The website YouTube


It should come as no surprise that YouTube is now the second biggest search engine in the world given that users watch millions of hours of video content on the website every single day. You may utilize this free tool as part of your digital marketing plan, just as many other companies and people are already doing, and they are seeing positive results as a result.

Therefore, if you have a product, a brand, or a service that you want to market, then video is a realistic choice for you, and you can build a channel on YouTube that your supporters and consumers may subscribe to.

3. Analytical Efforts

This is another Google service, and it is one that your company really must make use of. It is simple to use, it is free, and it will provide you with extensive reports that you can use to influence your plan for internet marketing.

You should keep a watch on several popular data in Google  ppc services Analytics and develop KPIs (Key Performance Indicators) for them. These metrics include average time spent on site, bounce rates, goal conversions, and a great many more.

Analytics provided by Google

4. Survey monkey

If you want to have an edge over your competitors on the web, you need to understand the requirements and preferences of your clientele. Survey Monkey is a tool that can work wonders for your online strategy. Doing that successfully is frequently challenging, and there are not many solutions that can help you accomplish it effectively.

It offers a free basic edition that is enough for the overwhelming majority of users in the corporate world. It is doubtful that a smaller company will need the more sophisticated solutions that are available.

Survey Monkey

5. Google Keyword Planner Tool


Do not launch any pay-per-click (PPC) advertising campaigns until first using the Ad words Keyword Planner. However, Google does provide many free tools, and one of those tools is called the keyword planner. Ad Words is not free, of course, and with Google Ads you pay for each click through to your website.

One of the advantages of this tool that I really appreciate is the way that it organizes keywords into ad groups, which you can then quickly add to your campaigns.

Google Keyword Planner

6. Google’s Control Panel for Search Ads


Google Search Console was formerly known as Webmaster Tools, but has since been rebranded under its new name. Additionally, the user interface has undergone significant revisions. You will be able to view organic searches for your keywords as well as your current ranking thanks to this tool, which is one of its many advantages.

Google’s Control Panel for Search

  1. Google Alerts


Without a notification filter such as Google Alerts, it may be difficult to stay on top of all of the online mentions that are made of your company or its goods. You can also use it to set up keyword alerts with different match kinds and to stay up with the most recent trends in your business and in the news.

Google Alerts

8. Google Trends


You can find out what is popular on Google and stay up with the latest news in your business by using this tool.

When individuals are online surfing, viewing movies on YouTube, checking their Gmail accounts, or using apps on their mobile devices, they are exposed to Google banner advertising, which gives you the opportunity to promote your business and brands to those people.

It is imperative that you evaluate this network to determine whether or not it will be useful for your company given that it reaches more than 90 percent of internet users globally across millions of websites, applications, and blogs, including Google sites like YouTube and Gmail.

Banner advertisements from Google can be integrated into your Google Search results through the use of Display Select and Google Display campaigns.

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Banner ads from Google were uploaded.

Google Banner Ads Sizes

Google Banner Ads Are Now Compatible With Responsive Display Ads

You have the option of uploading individual ads that you’ve made for Google in either the gif, jpg, or pang file format. In addition to that, you can upload HTML5 or AMPHTML advertising in ZIP format.

You have greater control over the branding of your image advertisements, the sizes you employ, and the specific images and text that your users will see when they view your advertising when you utilize uploaded ads, as shown in the following example:


  1. Manage Flitter

One of my favorite social media tools for organizing followers, unfollows, tweets, messages, and other types of content comes in last, but it’s still worth mentioning.



Do you make use of any particular web marketing techniques that you’ve discovered to be successful for your company? Please leave a comment below and discuss how you’ve found them to be effective in achieving your goals.



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