The History Behind The BAPE Logo and Logo Design


Let’s take a look at the logo of BAPE and a bit of history behind the Japanese clothing company. As of 1993, Nigo introduced the world to the BABE line of clothing. After receiving a diploma from Bunka Fashion College in fashion editing, he went on to make a difference in the industry. With the help of his friend and collaborator Jun Takahashi, he founded the band Nowhere in Tokyo, Japan. As he was thinking about naming the project, he drew inspiration from the movie Planet of the Apes. At the end, he settled on the brand name, “A Bathing Ape. Interestingly, its short form, BAPE, is a reference to the wealthy young Japanese who love pampering themselves. Initially, it was the target audience for this project. He settled on a bold and awe-inspiring Bape logo to express his brand’s identity. This visual ambassador consists of a monkey’s head and text. There is dark brown hair all around the human-like symbol. A yellow band marks its central part as well, revealing the eyes, the nose, the mouth, the cheek, etc. In all promotional materials used by the company, the Bape logo is used. You won’t miss this iconic emblem when you wear it on anything from your T-shirt to your sneakers. The logo has been effective in a number of ways.Click here

History Of Bape Logo And Its Evolution

1993 – PRESENT

In 1968, a movie called Planet of Apes inspired the name for the brand, BAPE.A logo for the brand was first released in 1993. The logo features the head of an abstract ape painted in two colors. As a first step, a yellow color is painted across the forehead, eyes, nose, mouth, and cheeks. After that, dark brown color is used to cover the remainder of the image. This iconic logo is known as Cloud Camo, and the brand name of the company is A Bathing Ape.

How Does the BAPE Logo Work?

  1.     The Emblem Is Unique Because It Is:

Your brand must stand out from the competition. This is why you should have a logo that differentiates you from your competitors. The BAPE logo is very unique; there are none in the industry with the same personality. Customers are therefore able to recognize it instantly. This design attribute makes it easy for customers to relate to your brand.

  1.     The Emblem Is Very Simple:

BAPE’s emblem has fewer graphic elements than the other brands. The emblem consists of a textual design and an icon. This makes it look elegant and powerful as well. It is because of this quality that the logo became highly recognized and memorable. As a result, when creating your logo, you should focus on the values you want your audience to know about your company.

  1.     What Makes The Emblem Memorable Is:

In order to be remembered, uniqueness and simplicity are both required.This is an important point to remember! Nonetheless, to imprint your brand in the minds of people, it is going to take time and effort.In the case of the BAPE, being the distinctive and simple logo, it was immediately recognized. Therefore, the end result of this is a strong emotional connection between a brand and its customers.

  1.     Scaling The Emblem Is An Option:

With the onset of the 21st century, we have seen the creation of several options for clients to spend their time and access information relevant to them. For this reason, your logo should match the medium(s) of marketing you will use to reach out to your audience. The BAPE emblem is capable of rendering in any size without losing the quality.Its simple layout makes it suitable for use on any advertising platform due to its simplicity.

  1.     The Emblem Is Legible For:

In logo design, fonts play an essential role. As it conveys the values and tones of the brand, it also spells out its name. Because of this, you can use the ad to evoke any emotion that relates to the personality of your brand. Thank goodness, the BAPE logo is easily legible, so that its audience can read and understand what it means. The choice of font is important, as the wrong choice will drive customers away.

Logo Design Elements For BAPE

As a result, it was essential that he carefully selected the elements. To tell an abstract story and to instill the brand’s unique identity, he chose a rare abstract symbol and two colors. Let’s take a look at some of his thoughts.BAPE was developed by a creative mind that understood the principles guiding effective logo.

Shape And Symbols Of The Bape

Logo An Ape:

There is only one symbol on the BAPE logo that is easily recognizable, and that is the face of an ape. The word signifies the affluent lifestyle of the young Japanese people who pamper themselves by taking warm baths. As a result, A Bathing Ape in Lukewarm Water came to be known as. A person who is familiar with the Japanese culture will be able to relate to this aspect of their grand tradition. The ape is a symbol of ugliness, malice, and bullying, and it is more than that. The positive aspect of a single letter is that it represents intelligence, confidence, fearlessness, independence, and persistence.


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