Jio announces the possibility of a 21% increase in its mobile service tariffs starting December 1


Following the merger of Bharti Airtel and Vodafone Idea India’s biggest mobile service provider Reliance Jio on Sunday announced a 21 percent increase in its prepaid rates beginning next month.

Despite the rate hikes, Jio has kept the cost of plans at a lower level that Airtel as well as Vodafone Idea’s, which will likely to remain in competitors in the industry.

The company is still offering the lowest price for its 28 days validity with a price of Rs.91. Jiophone users , which is among the lowest of private telecom providers. Bharti Airtel and Vodafone Idea have increased the price of the entry-level plan, which has a validity of 28 days to the price of Rs 99.

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he price hikes include Jio Phone Plan, Unlimited Plans as well as data add-ons and can range from 19.6 percent and 21.3 percent.

“In line with its commitment to further strengthen a sustainable telecom industry, where every Indian is empowered with a true digital life, Jio today announced its new unlimited plans. These plans will provide the best value in the industry,” Reliance Jio said in an announcement.

The statement also stated: “Upholding the Jio promise of providing the best-quality service at the lowest price globally, Jio customers will continue to be the biggest beneficiaries”.

New unlimited plan are set to go live on December 1st 2021 and will be selected by using existing touchpoints and channels.

The company has announced tariff increases across 15 plans that include one plan for Jio Phone users, 11 plans in unlimited category, and three in the data top-up category.

In the category of unlimited plans, Jio has increased the cost of the lowest plan, with 28 days validity, to Rs 155 from the previous price of Rs 129.

The most affordable unlimited category that has the longest validity of 84 days will cost Rs 395 as opposed to 329 as of now.

The well-known unlimited category plan with daily 1.5 GB of data per day with 84-day validity will be increased by 20 percent to Rs. 666 from 555 at the moment.

It has also announced their annual category unlimited plan, which offers 2GB of data per day at 4G speeds will cost Rs 2,879 instead of the current 2,399.

Airtel as well as Vodafone Idea last week announced up to a 25 percent increases in their prepaid prices to improve their financial performance.

A number of market analysts have said that the final evaluation of the effect can be made only after Jio will open its wallet to the public on price hikes.

Airtel along with VIL have maintained that the average user’s revenue should be increased by Rs 200-300 per month to sustain the business, however they have not been able to raise tariffs because of competition pressure.

Jio ARPU in the second quarter that ended on the 30th of September, 2021 at 143.6 and that of Bharti Airtel and VIL during the same period were Rs 153, and 109, respectively.

(Only only the headline or the image of this report could be reworked to improve the quality of this report by Business Standard staff; the majority of the content was generated automatically from a feed syndicated by Boingam


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