One of the main goals of any business owner is to have their website generate revenue with minimal effort on their part. There are several ways to go about it, including affiliate marketing and search engine optimization (SEO). While you can use both of these approaches independently, it’s possible to maximize your profit by combining them. Let’s take a look at how you can do that.
Run tests
When you’re first getting started with SEO, it’s tempting to buy into digital marketing companies in Gujarat that promise quick results—but these vendors are likely pulling your leg. Remember: SEO takes time. Before you commit resources (both human and financial) to an endeavor, do a few tests—and make sure it’s worth it before proceeding further. For example, set up two versions of a website: one that incorporates both affiliate links and is optimized for search engines; another without affiliate links. Whichever site converts better is probably worth pursuing with more effort!
Use relatable content
SEO Company in Surat works with a lot of website owners who have been struggling to balance their SEO strategy with their affiliate marketing strategy. Both of these platforms can be used together, but as is often said, too much of a good thing isn’t always best. When executed correctly, SEO can be a powerful tool for growing an affiliate marketing campaign, but if it is done wrong it could mean that you lose out on revenue. With that in mind, here are some tips on how you can combine these two platforms into one powerful marketing tool
Use more white space
The white space between paragraphs, pictures, logos and text is just as important (if not more) than any individual element. In fact, studies show that text set against large blocks of white space is actually easier to read than densely packed paragraphs. This makes a lot of sense when you think about it: you have more eyespace on which to focus when everything isn’t fighting for attention. This effect can work in both large (5-10%+) or small doses (1-2% in most cases). But beware that a little bit goes a long way—if you make all of your content 90%+ text, people will start to tune out. When in doubt, keep things around 5-10%.
Create visual content
Search engines have visual algorithms now, so why not take advantage of that? Not only does creating images make it easier for readers to digest content on-the-go, but having a diverse mix of visuals will also improve your website’s rankings. So, go ahead, create infographics and other types of graphics; don’t forget to include them in posts too! If you want some ideas as to what kind of visual content is currently trending, use a tool like BuzzSumo or Google Trends (both are free) and type in Visual Content 2017. You can even make your own images! Use tools like Canva or Photoshop (for those who know how to use it), or hire someone on Fiverr who can help.
Optimize titles and meta descriptions
What’s SEO? Digital marketing is all about how search engines work. Most popular search engines, like Google, Bing, Yahoo!, and Yandex, use a technique called crawling to build their databases of websites. Crawlers are computer programs that scour your site for new or updated content at predetermined intervals—this could be once a day or several times a minute. How do crawlers read your content? With titles! When users perform a search query on Google, they’re looking at results in order of what they think are most relevant.
Leverage great titles from other pieces of content
A fantastic strategy is to take a look at titles from other pieces of content that are similar. Often, you can use these as starting points for future posts. For example, if you’re doing SEO articles, you might find one titled The Seven Search Engine Optimization Tips. You could take some time to tweak it into something like Seven Ways that Our SEO Services Gives You All The Tools You Need To Dominate The Web. Sometimes it’s easier than coming up with an entirely new topic idea. If a few people have come up with similar ideas in the past (and they get good traffic), why not write about those concepts? It’s much easier than coming up with your own brainstorming session every day.
Submit to directories
If you’re working with a digital marketing services, elevant keywords are being used in popular pages. By then checking Google AdWords Keyword Planner, you can discover not only how many searches each keyword gets on average, but also what time of day they are conducted. Keywords that attract a lot of traffic (and thus potential customers) tend to have high competition because so many companies want them.
SEO Vs Affialiate Marketing
If you’re a small business owner just starting out, it’s likely that you’ve heard of SEO and affiliate marketing. Both are proven digital marketing strategies; however, because they are both important parts of an effective online presence, many small businesses owners end up asking themselves whether they should be hiring an SEO company or an affiliate marketing company. The real question is: how can you take advantage of both? That’s what we’ll be looking at in this post.
Also read what is virtual office?
