Google Ads and Facebook are obvious alternatives for PPC advertising, with Google processing over 70,000 searches every second and Facebook hosting 2.7 billion monthly active users. Is one, however, superior to the other? Is there a similarity in the optimization processes for both? What about doing some A/B testing?
These are the questions that optimizers must answer before they can fully benefit from two extremely effective advertising platforms.
The Great Google Ads vs. Facebook Ads Debate
Small businesses often have a restricted marketing budget, which we understand. And determining where to invest their advertising expenditures might be difficult. Let alone fully comprehend the distinction between Google Ads and Facebook Ads. That is why we have decided to take it upon ourselves to resolve and clarify this debate once and for all. In the process, you’ll be able to assist other business owners in determining which marketing plan and investment yield the best results.
What Are the Differences Between Facebook Ads and Google Ads?
Before we look at the different strengths and features of Google Ads and Facebook Ads, it’s important to know what the main differences are between the two ad platforms.
Paid Search on Google
Google Ads, formerly known as Google AdWords, is the largest and most popular pay-per-click (PPC) advertising network in the world. It has become associated with the term “paid search” due to its widespread use. Even while other platforms, such as Bing Ads, work in a similar fashion, the two phrases are used interchangeably. Paid search is centered on keyword targeting and the use of text-based adverts. Advertisers who use Google bet on keywords – specific words and phrases that appear in Google users’ search queries – in the hopes that their ads would appear alongside search results for these searches. The advertiser is charged a certain amount of money each time a user clicks on an ad, hence the name “pay-per-click advertising.” PPC bidding and bid optimization is a complicated issue that is beyond the scope of this book, but in essence, users pay for the chance to find new customers based on the keywords and search terms they type into Google.
Paid Social Media on Facebook
Facebook Ads is an excellent example of “paid social,” or the practice of placing advertisements on social media sites. Facebook has become a highly competitive and potentially lucrative feature of many businesses’ digital advertising strategies, with the biggest number of monthly active users (or MAUs) of any social network in the world.
Google Ads’ Strengths and Advantages
- A Massive Audience
One of the biggest benefits of using Google as a platform for advertising is its massive reach. Google processes around 40,000 search request each second, for a total of over 1.2 trillion web searches per year. As Google gets more intelligent – thanks in part to its increased dependence on its proprietary artificial intelligence and machine learning technology, RankBrain – this incredible search volume, as well as the opportunity for advertisers to reach new customers, is expected to expand.
- A Level Field of Play
One of the most common misunderstandings among newcomers to PPC is that whoever has the larger advertising spend “wins” at Google advertisements. Fortunately, nothing could be further from the truth, as AdWords prioritizes the quality and relevance of adverts over the amount of money spent by advertisers.
- A Variety of Ad Formats
The text-based advertising that Google showed alongside its search results when AdWords originally started in 2000 (with just 350 advertisers) was primitive to say the least, but they did feature many of the same components that can be seen in today’s ads.
The Strengths and Advantages of Facebook Ads
- Granularity of Audience Unparalleled
Facebook, like Google, has a truly massive worldwide audience. With over 1.55 BILLION monthly active users – more than one-fifth of the world’s population, and that doesn’t include dormant or infrequently used accounts – Facebook is unrivalled in terms of audience size. The true strength of Facebook’s enormous audience, however, is in the possible granularity with which advertisers may target Facebook’s users, rather than in exposing advertisers and their messaging to this massive audience.
- A Platform That Is Inherently Visual
Unlike their text-based PPC counterparts, Facebook ads are quite visually appealing. The greatest Facebook advertisements mix in perfectly with the videos, photographs, and other visual content in users’ News Feeds, allowing advertisers to take advantage of not only the visual ads’ strong persuasive capabilities, but also the aspirational language that makes high-quality ads so appealing.
- Exceptional Return on Investment
Businesses and marketers who experiment with Facebook Ads are frequently impressed with the granularity of the targeting possibilities available, as well as the tools available for crafting attractive, engaging ads. One aspect of Facebook Ads that frequently surprises newcomers is the potential return on investment that advertising on the network provides, as well as how far skilled advertisers can stretch a small ad spend.
What Digimunati Offers?
We have consultants who can help you plan the marketing of your business. Discuss your goals and expectation with our Search engine consultant who can tell you how can we reach your ROI goals, with the customized strategic plan. Our web designing consultant can guide you to find your dream website, along with understanding your goal, and how to scale it online with various marketing opportunities. Our digital marketing executive can give you a list of channels that can boom your brand visibility, and audience engagement and build an online reputation.
Google Ads and Facebook Ads are both extremely effective advertising platforms that can be used by almost any type of company. When assessing the capabilities and possible uses of each solution, it’s clear that the two platforms should be considered as complementary rather than hostile. While there are some similarities between Facebook Ads and the Google Display Network, the ways in which the two platforms have evolved independently of one another illustrate that Google and Facebook should be used in tandem, not in competition. Using the combined strength of paid search and paid social is a highly effective marketing technique. Digimunati Team has a Highly Experienced team who can help you reach your ROI goals, with a strategic plan.
Read more How to Implement Lead Generation for Your Business