When using a plastic postcard to market your business, you should consider several factors. These factors include size, water resistance, UV coating, and durability. By considering these factors, you’ll be able to find the best option for your campaign. However, if you’re unsure which features are important, you can consult a professional.
Size Matters
When using a plastic postcard, you have to remember that size does matter. If you want your plastic postcard to get the most exposure, you need to use a larger size. If your postcard is standard size, you may not get enough exposure, as many people will toss it away. However, if your postcard is big enough, you can easily catch people’s attention. One popular option is to use oversized postcards. This will help it stand out from the other cards in the mailbox. Mailers call these oversized postcards “billboards.” Alternatively, you can use plastic postcards with snap-out elements, such as a USB drive. Other unique features include lenticulars and magnetic elements.
Another consideration is the cost. The price per card varies depending on its size. A larger postcard will cost more to mail than a small one. If you are on a tight budget, you should opt for a smaller postcard.
Water-Resistance
Plastic postcards are a great way to communicate your business message to customers. They are durable, water-resistant, and can include customer pictures and names, increasing response rates. These postcards are also perfect for rewarding your customers and attracting new ones. Water resistance is an important factor when choosing plastic postcards, as they will remain to look as good as new for a long time.
When making a first impression, the appearance of your marketing material is very important. Even if you don’t have a good website, you can still make an impression with a glossy, plastic postcard. Those glossy postcards will catch the eye and make prospective customers consider your business.
Durability
Plastic postcards are a great option for outdoor advertising because of their durability and longevity. They can be printed in full color on a 20-point thick plastic and are available in two standard sizes. They are also available in clear plastic or with printing on one side. The glossy finish of plastic postcards provides additional protection against scratches and stains.
A plastic postcard is also resistant to moisture and the sorting machines used by the USPS. This ensures that the postcard will look great even after being delivered to the recipient. Additionally, plastic postcards are relatively inexpensive and can be printed in bulk. As a result, you can produce many of them at once, making them a great option for many applications.
Unlike paper postcards, plastic postcards are thick and shiny, making them more attractive and durable.
UV Coating
Whether a postcard is being mailed for personal use or as a promotional item, UV coating adds protection and aesthetic appeal. UV coating compounds dry quickly when exposed to UV light, creating a durable barrier on the paper. The effect is an elegant, smooth-feeling postcard that looks more expensive than it is.
The cost of applying UV coating varies according to the postcard type and quantity ordered. In addition, some printing companies charge a small extra fee to apply the coating. However, the cost is minimal compared to the advantages of this type of coating, and it will help you stand out from the crowd.
