Benefits of Starting a Blog for Marketing


The opportunity for firms to use blogging in their marketing strategy has never been greater given the billions of people who are already online globally. Blogging promotes your products and services, grows website traffic, and aids in building trust with potential customers.

In this article, we’ll discuss the several advantages of blogging for businesses as well as how to start producing pertinent material that will increase traffic to your website. So, why don’t we start a blog?

1. It facilitates increased website visitors.

Now consider how visitors arrive at your website:

a. They could just enter your name into their browser, but that would only reach people you already know. They are aware of you and have you on their radar, which doesn’t help you increase the traffic you already have.

b. You may pay for traffic by purchasing an email list, sending them a flood of emails, and hoping that some recipients will open and click the links. But that is, you know, illegal and expensive.

c. You may buy a lot of paid advertisements, which isn’t unlawful but is still rather expensive, to buy traffic. Additionally, the moment you run out of money, the traffic stops as well.

So, how do you get more visitors or readers to your website? You can by blogging and improving the search engine optimization of your website.

Every time you write and publish a blog post, your website gains another indexed page. This means you have an increased chance of appearing in the SERP and attracting organic search traffic to your website.


2. You can use blog articles from social media platforms.

You might be noticed on social media by blogging for your business. Every time you publish a new article, you’re creating content that people could distribute on social media sites like Twitter, Facebook, Pinterest, and LinkedIn. By doing this, you advertise your business to potential new clients who may not be familiar with you.


Maintaining your social media presence with blog material is also helpful. Your blog can act as that content library rather than requiring your social media manager to always produce fresh content for social media.


Through the use of blog content, you can expand your social network and attract new internet visitors to your blog. We must admit that the relationship is really synergistic.


3. It assists in turning traffic into leads.

Now that your blog is bringing some visitors to your website, you have the chance to turn those visitors into leads. Every blog post you produce creates another indexed page, and every article gives you a chance to find new leads.

To make it work, just add a call-to-action that produces leads to each blog post.

These calls to action frequently point to free content assets like whitepapers, ebooks, webinars, fact sheets, trials, or really any content asset for which someone would be prepared to share their information.

To make it crystal obvious for anyone who doesn’t understand how traffic-to-lead conversions operate, it’s as easy as this:

a. A visitor accesses the website

b. A free offer is displayed as a call to action

c. Visitor clicks the call-to-action and is taken to a landing page with a form on it

d. Visitor fills out the form, submits their information, and is given the free offer

A call-to-action button may be found at the bottom of this blog entry.

4. It promotes long-term outcomes.

The best business blogs address regular questions from readers and customers. If you consistently create helpful content or articles for your target audience, you’ll be seen as an authority in your sector.

What would happen if you forwarded a helpful blog post you wrote to a client who was perplexed? Or how many more deals could a salesman close if their prospects read blog entries they wrote themselves?

Although “establishing authority” is not a concrete vanity statistic like traffic and leads, it’s still pretty potent. It can be utilized to gauge sales enablement.

5. Link building is facilitated by blogging.

Inbound links, commonly referred to as backlinks, are one of the hundreds of factors the Google algorithm considers when deciding a site’s rank on its search engine result page. Many experts and small business owners rank backlinks as the third most crucial factor in search engine optimization.

Writing articles that were beneficial to both your potential clients and other companies that your audience considered to be industry leaders would make it easier for you to establish relevant connections.

Reliable websites benefit from the endorsement or seal of approval provided by links from other websites. Furthermore, it lets Google know that you are a reputable authority in your industry.

Backlinks have another advantage in that they aid in the development of your domain authority, which enhances your total search engine visibility.


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