Valentine’s Day is quickly approaching.(promotion strategy)
Additionally, it’s the BEST justification for coming up with an offer you can promote to your audience in order to increase sales for your business.
There are a lot of things you can do to turn Valentine’s Day into a profitable event for your business, whether you promote products you already have, introduce something new, or try out a giveaway with other firms.
Here are strategies you may use, along with examples, to launch a campaign as soon as possible.
1. Highlight the goods you already own(promotion strategy)
This Fly by Jing example appears fancy, but I’ll let you in on a little secret.
They only positioned things they already owned in order to make this email suit the Valentine’s Day theme.
Do they love you more than food? is written on the envelope containing their items. It is abundantly evident that this is for Valentine’s Day when it says, “A nice reminder for your loved ones to season their food.”
However, if you actually click on the buttons (I can’t get enough of the one that says Season(ings) of love), you’ll be taken to the product sites and the whole lineup.
Which demonstrates that you don’t need to go above and beyond to stand noticed. The products you already have can be used to generate sales and persuade your subscribers to purchase your goods as gifts. You can also utilise a lighthearted, relevant message.
2. Try a contest (with other brands or on your own)(promotion strategy)
In order to create a Galentine’s Day offer that their consumers would like, VINEBOX teamed together with five other companies.
Giveaways are a fantastic approach to grow your email list since they expose your company to a completely other audience. Additionally, you will have access to the complete list of signups.
But you could always start something comparable on your own if you’re not sure who to contact.
Ask your Instagram followers to tag 3 friends (so they learn about your company), follow your brand, and share your post to their stories in order to be eligible to win a certain best-selling product (it would also be fantastic if it was a one-of-a-kind product).
If enough individuals join, a sizable number of people could possibly see your products and learn about your brand, but this won’t provide you access to a completely new audience.
So try out a contest! If you’re unsure of who to contact to launch a full-fledged giveaway, get inventive. Never forget that starting small is perfectly acceptable.
3. Begin a partnership with a similar brand.(promotion strategy)
There are additional methods than giveaways for reaching the audience of another brand. Another excellent strategy to gain visibility around Valentine’s Day is to introduce an exclusive product or line of items as part of a partnership with another company.
This limited-edition collection, which includes bandanas, collars, and leashes with holiday-specific designs, is ideal for Valentine’s Day.
And even though creating themed products takes extra work, it’s a terrific strategy to increase sales for your store. Particularly with the most devoted clients who can’t get enough of your goods.
4. Promote subscriptions(promotion strategy)
I can’t get enough of Muddy Bites’ products and emails.
And their Valentine’s Day communications were no different.
I love how they added, “This could be your mailbox,” with a picture.
Imagine how many more customer support tickets they would have likely received if they hadn’t done this brilliant thing where they lead you through the procedure step by step.
It is SO easy. nonetheless, is a fantastic and extremely efficient strategy to position your product as the ideal Valentine’s Day present for the significant others in your life.
And to be honest, you could still perform this exact play even if you don’t have a subscription-based product. To make your goods seem like the ideal gift for your subscribers, take a picture of it in your mailbox.
The decision-making process should be as simple as possible for them.
5. Connect sales to a mission
I don’t know about you, but if I had to choose between two companies that produce remarkably identical goods and one of them gives back and the other doesn’t, I would always choose the one that did.
Which is why this underbares messaging is so incredible.
They demonstrate how committed they are to putting the purpose first by giving a bra for every order from February 1 through February 14 to a nonprofit cause.
Therefore, even if you currently don’t require any of their items, this could tip you over the brink. Additionally, even if you decide not to purchase from them, you will remember that they care about giving back as a company.
Even if you don’t volunteer your time throughout the year, Valentine’s Day is the ideal occasion to do so. And be sure to contact your subscribers for follow-up! You have another excuse to contact out and share something good if you include a message saying something like, “Because of you, we were able to donate $X to X organisation.
6. Reduce resistance and make the transaction obvious.
The perfume industry is being transformed by Snif. Thus, they allow you to trial their products before making a purchase.
Additionally, the trial period is typically seven days after delivery. But they’re extending it through February 21 as part of their Valentine’s Day push. which can extend your time with the products by a few weeks.
Therefore, even though their business plan is quite distinctive and you might not want to offer this, it really just comes down to being inventive and knowing what is important to your clients.
This offer is completely obvious to Snif. What does that entail for your company’s brand?
It might be as easy as extending your product’s warranty or return period. Or perhaps you give away free 2-day shipping as the holiday approaches.
7. Use the things you already own to create a themed package.
A boxed date night package was made by WithCo.
Additionally, everything that is offered is a regular feature of their product line. With items that work well together, this is something you may do without much difficulty.
Create a discounted bundle with your best-selling items. It’s a fairly simple thing to do for Valentine’s Day that won’t leave you feeling overwhelmed.
Add in a few entertaining product images that look holiday-themed, and presto! You’re equipped.
Herbivore also embraced the theme of the bundle.
Source: promotion strategy