Use WordPress for Your eCommerce Store
When you own your own eCommerce store, it can be difficult to know exactly which hosting platform to use, especially in this day and age. There are countless options available now, including WordPress, Squarespace, WiX, and plenty more.
However, the top option that has stood the test of time and competition is WordPress. It was first introduced in 2007 and has since taken the internet by storm. In 2022, it was found by W3Techs that 43.2% of all websites on the internet today use WordPress.
That statistic alone should speak volumes as to just how impressive, high-quality, and widely loved this service is. Numbers are indeed impressive, but what exactly is it that makes WordPress stand out above the rest?
Fortunately, we spoke with an eCommerce SEO expert from 1Digital® Agency, a renowned digital marketing agency, and they laid out seven reasons why eCommerce store owners should be using WordPress.
1. Cost-Effective Options
As a business owner, you know just how important it is to watch every penny you spend. You need to make sure that each and every one goes to a worthy location. Fortunately, WordPress offers cost-effective options so you can get quality service without breaking the bank. In fact, WordPress even offers free options!
2. User-Friendly
The last thing you need is a hosting service for your eCommerce store that is difficult– or, worse, impossible– to navigate. Luckily, WordPress is simple for you to navigate. Its dashboard intuitive is exceptionally user-friendly so you can create blog posts, other forms of content, upload images, and so much more without difficulty.
Not only that, but it’s easy for your customers to work their way through your website because WordPress leads to easy-to-navigate websites!
3. Numerous Plugins
Your website should be convenient for your desired customers to click through. That’s precisely what plugins on WordPress provide your site with: optimal functionality. These pieces of software make both your and your clients’ experience significantly better. There are so many to choose from as well– in fact, over 55,000!
WordPress is also compatible with WooCommerce, a plug-in that is designed to transform the content-centric WordPress platform into an eCommerce store. There are also apps you can use to create a headless structure between WordPress and other eCommerce-dedicated platforms, like BigCommerce.
4. Excellent Customer Service
We all know that problems can arise or we are unable to find what we are looking for no matter the service we are using. WordPress understands that and is always happy to help. They have several ways that you can contact them and they are swift to assist.
5. Can Be Used on All Devices
Whether your customers are using their smartphones or their desktop computers, they need to access and navigate through your website seamlessly. WordPress makes sure that that happens for all users and devices. No matter the device they are using, they ensure that your site is both aesthetically pleasing and easy to use!
6. It’s SEO-Friendly
SEO, or search engine optimization, is an integral part of your online marketing. It involves keyword placement and various other components to ensure that your search engine ranking is higher– which increases your visibility. The higher the ranking, the higher the likelihood that your desired clientele finds you.
Search engines love WordPress! Simply by starting off with WordPress, you are already off on the right foot because of their high-quality design options and plenty of other traits.
7. High Security
If you are worried about your website’s security, then you can certainly entrust WordPress to keep your information (and your clients’ information) safe. So long as you follow basic safety protocols, your site should be safe! Plus, there are a variety of plug-ins you can use to improve security and SSL certification is easy to acquire.
While WordPress is an exceptional content management system, it can be time-consuming to monitor and manage it all on your own. After all, owning and operating your own business is quite demanding of your time!
That’s why we recommend working with the eCommerce SEO experts over at 1Digital® Agency. They are highly knowledgeable in the intricacies of eCommerce, SEO, and WordPress! Check out their offerings today or give them a call at 888-982-8269!
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